![](https://matinee-studio.com/app/uploads/2022/01/matinee-kesmac-logo-hero-2560x1440.jpg)
Kesmac
Kesmac provides distinctive cycling apparel for women. With the brand ethos in mind, our goal was to create a vibrant and bold identity that empowered the female consumer. The logo is a subtle nod to the “Queen of the Mountain” mantra - the struggle and reward of getting to the top.
Sector
- Sports
Services
- Branding Identity
- Logo & Wordmark
- Packaging
![](https://matinee-studio.com/app/uploads/2022/01/matinee-kesmac-bags-2560x1440.jpg)
![](https://matinee-studio.com/app/uploads/2022/01/matinee-kesmac-stationery-2560x1693.jpg)
![](https://matinee-studio.com/app/uploads/2022/01/matinee-kesmac-icon.jpg)
Alongside the custom logo, a core colour palette was created based on vintage cycling flags and postcards.
![](https://matinee-studio.com/app/uploads/2022/01/matinee-kesmac-cap-1.jpg)
![](https://matinee-studio.com/app/uploads/2022/01/scarf-compressed-kesmac.jpg)
![](https://matinee-studio.com/app/uploads/2022/01/matinee-kesmac-mobile-2560x1440.jpg)