Kesmac provides distinctive cycling apparel for women. With the brand ethos in mind, our goal was to create a vibrant and bold identity that empowered the female consumer. The logo is a subtle nod to the “Queen of the Mountain” mantra - the struggle and reward of getting to the top.
- Branding Identity
- Logo & Wordmark
Alongside the custom logo, a core colour palette was created based on vintage cycling flags and postcards.