Gymfood is a London-based food company creating bespoke and nutritious meals for fitness enthusiasts aiming to track their diet and healthy lifestyle. We were tasked the company rebrand as well as rolling out new designs across print, packaging and digital.
  • Food & Beverage
  • Branding Identity
  • Development
  • Graphics & Iconography
  • Logo & Wordmark
  • Packaging
  • UI & UX Design
Matinée designed Gymfood’s identity to revolve around the clear dietary breakdown of the carbs, proteins, fats and calories in the the meals. The logo, set in Dinamo’s Whyte, reflects the balance between food and exercise required to achieve a healthy lifestyle.