Bao & Bing
Bao & Bing is a modern take on Taiwanese street food, inspired by the compelling and atmospheric Night Street Markets of Taipei and Jiufen. All visual communications have a subtle nod to this, whether it be the reductive yet gritty menu pads composed of recycled paper, or the intriguing window graphics illuminating the stairway to a neon-lit basement bar. The brand messaging is the same.
Sector
- Food & Beverage
Services
- Branding Identity
- Development
- Environmental Graphics
- Graphics & Iconography
- Logo & Wordmark
- UI & UX Design
Matinée were approached by Paul Sarlas, Founder of Bao & Bing, to develop a brand identity for the Taiwanese Restarauant based in Marylebone, London.
Taipei to
Marylebone
1/3
The custom icon mark was designed as a visual nod to the classic bubble tea cup and straw, a staple Taiwanese drink. The mark looks particulary eye catching when branded into a fresh wheelcake.
1/5
Photography
Jack Margerison
