Bao & Bing

Bao & Bing is a modern take on Taiwanese street food, inspired by the compelling and atmospheric Night Street Markets of Taipei and Jiufen. All visual communications have a subtle nod to this, whether it be the reductive yet gritty menu pads composed of recycled paper, or the intriguing window graphics illuminating the stairway to a neon-lit basement bar. The brand messaging is the same.
  • Food & Beverage
  • Branding Identity
  • Development
  • Environmental Graphics
  • Graphics & Iconography
  • Logo & Wordmark
  • UI & UX Design
Matinée were approached by Paul Sarlas, Founder of Bao & Bing, to develop a brand identity for the Taiwanese Restarauant based in Marylebone, London.

Taipei to

The custom icon mark was designed as a visual nod to the classic bubble tea cup and straw, a staple Taiwanese drink. The mark looks particulary eye catching when branded into a fresh wheelcake.

Photography Jack Margerison