![](https://matinee-studio.com/app/uploads/2021/06/bao-bing.jpg)
Bao & Bing
Bao & Bing is a modern take on Taiwanese street food, inspired by the compelling and atmospheric Night Street Markets of Taipei and Jiufen. All visual communications have a subtle nod to this, whether it be the reductive yet gritty menu pads composed of recycled paper, or the intriguing window graphics illuminating the stairway to a neon-lit basement bar. The brand messaging is the same.
Sector
- Food & Beverage
Services
- Branding Identity
- Development
- Environmental Graphics
- Graphics & Iconography
- Logo & Wordmark
- UI & UX Design
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-logo.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-bao.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-tshirt-1-2560x1693.jpg)
Matinée were approached by Paul Sarlas, Founder of Bao & Bing, to develop a brand identity for the Taiwanese Restarauant based in Marylebone, London.
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-lighbox.jpg)
Taipei to
Marylebone
1/3
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-brunch-lunch.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-printed-material.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-website-2560x1440.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-wheelcake.jpg)
The custom icon mark was designed as a visual nod to the classic bubble tea cup and straw, a staple Taiwanese drink. The mark looks particulary eye catching when branded into a fresh wheelcake.
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-vinyl-2560x1440.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-bar.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-cocktail.jpg)
1/5
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-apron-2560x1693.jpg)
Photography
Jack Margerison
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-4bao.jpg)
![](https://matinee-studio.com/app/uploads/2021/06/matinee-bao-and-bing-opening-hours.jpg)